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Kroger Expands Natural, Organic, & Local Offerings

February 13, 2014 70 Comments

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Disclaimer: I was invited to tour a local Kroger to learn about the new Simple Truth products and sample some local goods.  I was given a gift card to use and one to share with you, my readers! 
I try not to discriminate amongst grocery stores.  Wherever I can find the best deal, the most wholesome food and the best one stop shop for my trip, that’s where I’m headed.  When I was introduced to Kroger’s new plan to slash overall prices last fall, I also heard about the huge store-owned line of organics and naturals called Simple Truth.  More moms and families are demanding organics and hormone, dye and preservative free food at fair prices, and the Redhead house is no different.  Kroger heard us, and I am elated to report that Kroger added 100 new items to Simple Truth last year (to the already 500 item strong line) and are planning a hundred more in 2014!
Simple Truth, Kroger Brand, organics are free from 101 artificial ingredients. Makes for good eats! #sponsored
The best part about all these new products has to be the pricing. Do you think organics have to be expensive and unattainable on a budget? Think again, and check out these regular $1 offerings at your local Kroger: milks, coconut water, honey and apple juice! All of these and Simple Truth products will be 100% GMO FREE by the end of 2014.  This makes me so very happy because it will be much easier AND more affordable to feed my family well on a budget.
As if the offerings weren’t already great, take a look at those egg prices – UNDER $3 for a dozen organic eggs. I don’t think I have EVER seen prices that low.  Swivel around to your right, and you’ll most likely be able to pick up fresh ground peanut and almond butters, much like fancy, expensive organic stores for a fraction of the price.
Less than $3 for organic eggs at #krogerGrind your own organic peanut butter at #kroger
Why grind your own? Buying in bulk is yet another way to save ton of money.  Only buy what you need, eliminate waste and overspending.  Everything from nuts to fruit, grains, coffees and trail mixes are available on Kroger’s natural wall.  While Simple Truth brands are always available and a major focus for Kroger, please know that national organic brands are still there! Variety is the spice of life, and Kroger plans to have 100% of the stocked brands complete by the end of April 2014.  More shelving and incorporation of organic products into the main area of the grocery store will help you find your favorites.

Buy Bulk Organics and Naturals at Kroger - you don't have to go to pricy stores  #Sponsored

The best part of my recent Kroger tour was all the fabulous LOCAL products that were brought in for sampling and showcasing.  I tasted decatur made NaturAlmond butter (one of Oprah’s favorites!), Arden’s Garden juices, and Blue Ridge Honey ( I even made sure to bring home some of the Blackberry variety; YUMOLA!).  Each of the owners were present to talk about their products, which gave me a real sense of locality, and knowing Kroger cares enough to bring local products into each of their stores really packs a punch.  The Kroger staff and clerks have been briefed on all new offerings, so they are sure to be able to answer any of my questions in regards to ingredients or products.  While I will still frequent my farmers markets, knowing that I can get local, GMO free, organic seasonal goods and produce while picking up my other grocery items is invaluable.  Thank you, Kroger, for hearing us and really coming through!  (scroll down to enter the giveaway!)#Kroger offers more local and organic options than ever before! #sponsored
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Filed Under: food

Comments

  1. Lindsey Paris says

    February 13, 2014 at 5:37 pm

    I would buy apples and bananas.

    Reply
  2. Lindsey Paris says

    February 13, 2014 at 5:54 pm

    We don’t have this chain up here in Massachusetts, but it sounds like an awesome grocery story – maybe they will make their way up here someday?

    Reply
  3. Lindsey Paris says

    February 13, 2014 at 6:03 pm

    This is so awesome! I have noticed a few changes in my Kroger, too. Though I’m not sure they have the whole line yet. And I have to agree with you, I don’t discriminate on my grocery store, it’s about the best prices. However, Kroger has the best and freshest sea food selection around so I only go there for my sea food!

    Reply
  4. Lindsey Paris says

    February 13, 2014 at 6:20 pm

    I would get coconut oil. Or quinoa.

    Reply
  5. Lindsey Paris says

    February 13, 2014 at 6:46 pm

    I would get the honey! I have a child with allergies and we are always looking for honey! THanks for the update about what they have done. As we begin to eat more heathly here in our household, you have helped me out terremdnously! A trip to my local Kroger is in my future–well after we are no longer trapped due to the weather;)

    Reply
  6. Lindsey Paris says

    February 13, 2014 at 6:54 pm

    That is an awesome natural section!! It’s huge!! I’d buy natural peanut butter.

    Reply
  7. Lindsey Paris says

    February 13, 2014 at 7:19 pm

    oh, that live naturally section is beautiful!! Kroger, please come to CT!

    Reply
  8. Lindsey Paris says

    February 13, 2014 at 7:20 pm

    I wish we had a Kroger around here. That natural foods section makes me jealous! Our stores around here only have small natural sections.

    Reply
  9. Lindsey Paris says

    February 13, 2014 at 7:42 pm

    I wish we had a Kroger around here. I sure here a lot of good things about them!

    Reply
  10. Lindsey Paris says

    February 13, 2014 at 8:10 pm

    I’m glad they are expanding their natural section! I like shopping in that area 🙂

    Reply
  11. Lindsey Paris says

    February 13, 2014 at 8:30 pm

    We don’t have a Kroger around here but I wish we did. I love that they are doing so much to be more health-conscious for their customers!

    Reply
  12. Lindsey Paris says

    February 13, 2014 at 9:06 pm

    i hear so many good things about kroger. we don’t have one aroundhere

    Reply
  13. Kita says

    February 13, 2014 at 9:12 pm

    Kroger is stepping it all the way up. I can’t wait to try them out

    Reply
  14. Lindsey Paris says

    February 13, 2014 at 9:14 pm

    Kroger is stepping it all the way up. Can’t wait to try them out

    Reply
  15. Lindsey Paris says

    February 13, 2014 at 9:28 pm

    Ohhh, that almond butter for sure! We love it around here – we like natural peanut butter too. I haven’t been to our Kroger in a while but I need to go check out the new product line.

    Reply
  16. Lindsey Paris says

    February 13, 2014 at 9:32 pm

    Exciting! We don’t have a Kroger in our town, but it’s always a great move when local grocery stores start carrying more natural and local products!

    Reply
  17. Lindsey Paris says

    February 13, 2014 at 9:43 pm

    It’s great they are expanding their selection. My number one thing to buy organic first is produce and dairy. I like to try to buy as much as fits the budget!

    Reply
  18. Lindsey Paris says

    February 13, 2014 at 10:15 pm

    I loved Kroger. But there are none in Orlando!

    Reply
  19. Lindsey Paris says

    February 14, 2014 at 8:29 am

    I’d buy local honey! I can’t wait to see what flavors they have!

    Reply
  20. Lindsey Paris says

    February 14, 2014 at 9:14 am

    Oh man, I really wish that I had a Krogers near me! We don’t have them at all in South Florida and I miss out on so much!

    Reply
  21. Lindsey Paris says

    February 14, 2014 at 9:42 am

    I love Kroger and their organic products! I buy just about everything from Kroger! 🙂

    Reply
  22. Lindsey Paris says

    February 14, 2014 at 12:15 pm

    Cereal and cookies!

    Reply
  23. Lindsey Paris says

    February 14, 2014 at 12:26 pm

    I would buy honey.

    Reply
  24. Lindsey Paris says

    February 14, 2014 at 1:36 pm

    I would buy fresh organic fruit like apples or bananas.

    Reply
  25. Lindsey Paris says

    February 14, 2014 at 3:15 pm

    We have a Kroger located about 30 minutes from where I live. I would love to try those muffins you show up there. Love organic!!

    Reply
  26. Lindsey Paris says

    February 14, 2014 at 3:23 pm

    We don’t have a Kroger, but I love that 10 for $10 sale! Looks bright and clean there.

    Reply
  27. Lindsey Paris says

    February 14, 2014 at 3:28 pm

    I would like to try the organic eggs.

    Reply
  28. Lindsey Paris says

    February 14, 2014 at 3:42 pm

    We have a Kroger here in Texas- and they’re building one of their super store places right down the street from me! I have loved seeing more organic selections becoming available!

    Reply
  29. Lindsey Paris says

    February 14, 2014 at 6:14 pm

    I would buy organic cereal

    Reply
  30. Lindsey Paris says

    February 14, 2014 at 6:36 pm

    I love supermarkets that stock organic and new and interesting foods. The photos are terrific. Happy Valentine’s Day! Eliz Frank

    Reply
  31. Lindsey Paris says

    February 15, 2014 at 12:15 am

    Sounds like there are lots of great deals! We don’t have a Kroger here :

    Reply
  32. Lindsey Paris says

    February 15, 2014 at 12:25 am

    Organic eggs.

    Reply
  33. Lindsey Paris says

    February 15, 2014 at 6:15 am

    I would buy organic produce first!

    Thanks for the chance to win!

    Entered the rafflecopter form as “Wild Orchid”

    wildorchid985 AT gmail DOT com

    Reply
  34. Lindsey Paris says

    February 15, 2014 at 7:12 am

    I would get organic produce.

    Reply
  35. Lindsey Paris says

    February 15, 2014 at 7:25 am

    I would get some organic fruits.

    Reply
  36. Lindsey Paris says

    February 15, 2014 at 7:36 am

    Milk and eggs

    Reply
  37. Lindsey Paris says

    February 15, 2014 at 8:13 am

    I wish we had Kroger in our area. Looks like they have a great selection of healthy options!

    Reply
  38. Lindsey Paris says

    February 15, 2014 at 8:32 am

    We would buy organic produce.

    Reply
  39. Lindsey Paris says

    February 15, 2014 at 10:23 am

    I’d buy some organic produce straight away. I love my fruits!

    Reply
  40. Lindsey Paris says

    February 15, 2014 at 11:24 am

    Fruits & veggies for juicing!

    Reply
  41. Lindsey Paris says

    February 15, 2014 at 5:45 pm

    I’d buy natural honey and nut butters.
    sksweeps (at) earthlink (dot) net

    Reply
  42. Lindsey Paris says

    February 15, 2014 at 6:37 pm

    I would get organic produce

    Reply
  43. Lindsey Paris says

    February 15, 2014 at 8:52 pm

    I would buy organic honey and eggs.

    Reply
  44. Lindsey Paris says

    February 15, 2014 at 9:33 pm

    bananas, I love organic bananas

    Reply
  45. Lindsey Paris says

    February 15, 2014 at 10:16 pm

    I think I would buy eggs, peanut butter and produce. Thanks

    Reply
  46. Lindsey Paris says

    February 15, 2014 at 10:54 pm

    organic produce

    Reply
  47. Lindsey Paris says

    February 15, 2014 at 10:56 pm

    fruits & veggies

    Reply
  48. Lindsey Paris says

    February 15, 2014 at 11:51 pm

    I would buy organic grapes and apples.

    Reply
  49. Lindsey Paris says

    February 16, 2014 at 2:30 am

    I would buy organic foods.

    Reply
  50. Lindsey Paris says

    February 16, 2014 at 2:45 am

    Eggs and Milk

    Reply
  51. Lindsey Paris says

    February 16, 2014 at 8:17 am

    I would get organic produce.

    Reply
  52. Lindsey Paris says

    February 16, 2014 at 11:23 am

    I would get organic green vegies

    Reply
  53. Lindsey Paris says

    February 16, 2014 at 3:02 pm

    I would get organic fruit like apples

    Reply
  54. Lindsey Paris says

    February 16, 2014 at 4:13 pm

    lots of fresh organic fruits

    Reply
  55. Lindsey Paris says

    February 16, 2014 at 5:33 pm

    Lots of fruits and the honey

    Reply
  56. Lindsey Paris says

    February 16, 2014 at 6:51 pm

    most definitely fruit thanks 🙂

    Reply
  57. Lindsey Paris says

    February 16, 2014 at 8:12 pm

    Organic fruits for me.

    Reply
  58. Lindsey Paris says

    February 16, 2014 at 8:14 pm

    I’d Buy Fresh Fruits!

    Reply
  59. Lindsey Paris says

    February 16, 2014 at 9:31 pm

    Tomatoes, I love tomatoes.

    Reply
  60. Lindsey Paris says

    February 16, 2014 at 11:49 pm

    Kashi Bars. We love them for snacks.

    Reply
  61. Lindsey Paris says

    February 16, 2014 at 11:52 pm

    I would buy a lot of organic fruits!

    Reply
  62. Lindsey Paris says

    February 17, 2014 at 2:02 am

    I would get organic milk and grapes
    Rafflecopter. Carolsue

    Reply
  63. Lindsey Paris says

    February 17, 2014 at 5:44 am

    The first organic/local/natural product I would buy with this gift would be natural nut butters.

    Reply
  64. Lindsey Paris says

    February 17, 2014 at 6:33 am

    One would be organic raw honey and also Lifeway Kefir.

    Reply
  65. Lindsey Paris says

    February 17, 2014 at 10:33 am

    i would buy some organic veggies

    Reply
  66. Lindsey Paris says

    February 17, 2014 at 11:06 am

    Local honey would be awesome.

    Reply
  67. Lindsey Paris says

    February 17, 2014 at 11:22 am

    Organic strawberries & blueberries. My sons eat them like they’re candy.

    Reply
  68. Lindsey Paris says

    February 17, 2014 at 11:22 am

    I like KAshi!!

    Reply
  69. Lindsey Paris says

    February 17, 2014 at 12:54 pm

    I would buy organic fruits!

    Reply
  70. Lindsey Paris says

    February 17, 2014 at 1:27 pm

    I’d buy some organic fruits and veggies

    Reply

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Hey y'all! I'm Lindsey, a southern girl residing in Atlanta. Welcome to my little corner where I share my anecdotes, crafts, recipes, & dose of Disney as I raise my 2 kids! Thanks for following along... I'm so glad you're here! Read More…

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